Is Your Google Ads Account Well Managed?
Have you outsourced your Google Ads account to an agency or a team member but are not sure it is managed properly? Join this masterclass to find out.
If you are running Google Ads but have a nagging feeling your ads might not be performing the way they should...
Delegating Google Ads management to save time and effort is a smart move, but if you don't have the budget to hire a reputable marketer or agency, it can become very costly in the long run.
Opting for a budget agency may seem like a quick fix, but it often leads to disappointing outcomes.
Understanding the fundamentals of Google Ads is key to ensuring your efforts are not in vain.
Now, shall we check that your account is set up properly?
In this live course, I will lead you through the 8 essential checkpoints that show your account is not only set up correctly but also managed well. While there is certainly more to it, having these 8 elements in place are a sign that your account management is taken seriously.
Throughout the session, I will guide you through the Google Ads console, showing you where to navigate, and what to look for.
No prior experience of Google Ads is required for this, so even if you have never opened your account, you will be able to follow along.
However, you will need to have been running Search ads for at least a month. Search Ads are the text ads that appear on top of the Google results.
This course will not be relevant to other types of ads such as YouTube ads, Display ads or Performance Max ads.
The 8 Essential Checkpoints
1) Accessing Your Own Account: Have you been granted access?
2) Metrics That Matter: Looking for the right KPIs
3) Conversion Tracking: Making sure your ads are optimised for the right actions
4) Campaign Structure and Keyword Targeting: Showing ads for the right searches
5) Negative Keywords: A clear sign your account is being optimised
6) Ad Quality:Crafting a clear message
7) Ad extensions: Do your ads show as much information as they could?
8) Landing Pages: Sending traffic to the right place
2) Metrics That Matter: Looking for the right KPIs
3) Conversion Tracking: Making sure your ads are optimised for the right actions
4) Campaign Structure and Keyword Targeting: Showing ads for the right searches
5) Negative Keywords: A clear sign your account is being optimised
6) Ad Quality:Crafting a clear message
7) Ad extensions: Do your ads show as much information as they could?
8) Landing Pages: Sending traffic to the right place
Meet your coach, Julien.
Hi, I am Julien Bertoli, serial entrepreneur, marketing agency owner and marketing advisor for the NSW Government Business Connect Program.
After hundreds of advisory sessions with small business owners, I realised that small businesses all face the same issue: They can’t get access to truly effective marketing services, as they are too often designed and priced for businesses with significant resources.
Small business owners are left with DIY solutions and inexperienced professionals, making their road to success lonely and difficult.
I created Ignitd with one purpose in mind: To make digital marketing accessible to all and help small business owners to reclaim this critical piece of their business.
By packaging my knowledge of Google Ads into a simple program, my goal is to provide the knowledge business owners need, to understand Google Ads and scale it to a point where they can either outsource to the right agency or delegate to their team.
Small business owners are left with DIY solutions and inexperienced professionals, making their road to success lonely and difficult.
I created Ignitd with one purpose in mind: To make digital marketing accessible to all and help small business owners to reclaim this critical piece of their business.
By packaging my knowledge of Google Ads into a simple program, my goal is to provide the knowledge business owners need, to understand Google Ads and scale it to a point where they can either outsource to the right agency or delegate to their team.
Testimonials
“From the minute we began working with Julien, he not only offered exceptional guidance during our initial mentoring session but also delivered immediate results. Our objective was to enhance lead generation and boost conversion rates through ads and Julien played a pivotal role in helping us reach the target. Moreover, as a mentor, he displayed keen attention to detail, unwavering dedication, and provided constant encouragement. Thanks to his generous sharing of skills and knowledge, we now have a high level of confidence in independently managing our advertising campaigns.”
Genevieve Sibbick, Founder, Isla & May
“Julien had great feedback big picture/strategically and could hone in on key areas, such as target audience as well as offer brilliant ideas & recommendations on tactical activations. I have already booked another session as well as recommended him to a fellow founder!! Absolutely outstanding!”
Susan Shelby Clark, Founder, Oz Green Oasis
“Julien was excellent and I cannot thank him enough for helping me. ”
Cel McCuskey, Founder, Tile Easy Australia
“Most company's these days only want to work on 'big' projects with big income, which is out of reach for new and small business. It is fantastic to have support available. I really appreciate this service. ”
Paris Luongo, Founder, Soul to Soul
“Julien is very good. He has a caring attitude toward the clients. He wants to help in the best possible way. ”
Sandy Rozario, Managing Director, Business Easy Network
“It was the perfect amount of time required to make significant progress that really assisted us today as a starting point. ”
Rob Janzer, Managing Director, BX Earth