Course curriculum

    1. Download the optimisation checklist here

    1. How to navigate your account

    2. Reorganising the columns at Campaign, Ad Group, and Keywords level

    3. What to expect in the first 90 to 120 days of your campaign?

    4. How to add negative keywords

    5. Adding new keywords from the search terms report

    6. Audience adjustments

    7. When to change your campaign structure?

    8. Low performing keywords

    9. Keywords with no impressions

    10. Keywords with no clicks

    11. No conversions

    12. When to change your bidding strategy

About this course

  • Free
  • 13 lessons
  • 1 hour of video content

Discover your potential, starting today

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