10 things you need to know to turn Google Ads into the ultimate money-making machine, that attracts clients like clockwork.
(without the need of a marketing professional or becoming one)
You don't need to become a marketing expert to win with Google Ads.
You just need to know these powerful levers.
1) KPIs: Know the golden metrics
2)Campaign types: The campaign types that generate most of the results
3) Conversion Tracking: The key that unlocks Google Ads success
4) The Auction System: how to outbid your competitors
5) The Only Metric Google Cares About: The Quality Score
6)Account Structure: Organise your keywords for maximum ROI
7) Keyword Choices: Stop wasting budget on useless clicks
8) Writing eye-catching ads: The elements of high-performing copy
9) Creating a Landing Page that Converts: Optimise your page for maximum conversion
10) Account optimisation: Keep the machine humming and get more and more leads
2)Campaign types: The campaign types that generate most of the results
3) Conversion Tracking: The key that unlocks Google Ads success
4) The Auction System: how to outbid your competitors
5) The Only Metric Google Cares About: The Quality Score
6)Account Structure: Organise your keywords for maximum ROI
7) Keyword Choices: Stop wasting budget on useless clicks
8) Writing eye-catching ads: The elements of high-performing copy
9) Creating a Landing Page that Converts: Optimise your page for maximum conversion
10) Account optimisation: Keep the machine humming and get more and more leads
Why am I offering this for course?
First of all, I am not selling agency services.
That's right, I don't want to manage your Google Ads account.
My role is that of a marketing advisor and mentor, and my goal to educate business owners on effective marketing strategies.
Regardless of whether you choose to delegate your ad management, I firmly believe that every business owner should possess the essential knowledge to run ads independently.
This empowers you to make informed decisions about entrusting someone with the management of your account and budget.
Unfortunately, there are too many so-called "experts" preying on those lacking time or expertise.
Through this course, I'm dedicated to improving the marketplace by arming business owners with knowledge, reducing the risks of falling victim to misleading practices.
Without turning you into a professional marketer, my aim is to equip you with the keys to take control of your lead generation – the lifeblood of any business.
Should you decide to further expand your knowledge by working with me, I'm more than thrilled to assist.
However, even if you decide not to, this course is designed to provide ample insights to set you on the right path.
While it may take a bit longer to implement on your own, it's entirely achievable.
My role is that of a marketing advisor and mentor, and my goal to educate business owners on effective marketing strategies.
Regardless of whether you choose to delegate your ad management, I firmly believe that every business owner should possess the essential knowledge to run ads independently.
This empowers you to make informed decisions about entrusting someone with the management of your account and budget.
Unfortunately, there are too many so-called "experts" preying on those lacking time or expertise.
Through this course, I'm dedicated to improving the marketplace by arming business owners with knowledge, reducing the risks of falling victim to misleading practices.
Without turning you into a professional marketer, my aim is to equip you with the keys to take control of your lead generation – the lifeblood of any business.
Should you decide to further expand your knowledge by working with me, I'm more than thrilled to assist.
However, even if you decide not to, this course is designed to provide ample insights to set you on the right path.
While it may take a bit longer to implement on your own, it's entirely achievable.
So, who is this course for?
If your products or services can be searched on Google, then this is for you.
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You have used a Google Ads agency/freelancer in the past and they didn’t generate any results for you and left you confused as to what to do next.
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You have purchased a DIY course but didn’t have the time to go through it all or couldn’t implement successfully.
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You have never used Google Ads for your business before but want to learn fast.
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You are time poor but recognise that you need to learn how to generate leads before outsourcing it.
Meet your coach, Julien.
Hi, I am Julien Bertoli, serial entrepreneur, marketing agency owner and marketing advisor for the NSW Government Business Connect Program.
After hundreds of advisory sessions with small business owners, I realised that small businesses all face the same issue: They can’t get access to truly effective marketing services, as they are too often designed and priced for businesses with significant resources.
Small business owners are left with DIY solutions and inexperienced professionals, making their road to success lonely and difficult.
I created Ignitd with one purpose in mind: To make digital marketing accessible to all and help small business owners to reclaim this critical piece of their business.
By packaging my knowledge of Google Ads into a simple program, my goal is to provide the knowledge business owners need, to understand Google Ads and scale it to a point where they can either outsource to the right agency or delegate to their team.
Small business owners are left with DIY solutions and inexperienced professionals, making their road to success lonely and difficult.
I created Ignitd with one purpose in mind: To make digital marketing accessible to all and help small business owners to reclaim this critical piece of their business.
By packaging my knowledge of Google Ads into a simple program, my goal is to provide the knowledge business owners need, to understand Google Ads and scale it to a point where they can either outsource to the right agency or delegate to their team.
Testimonials
“From the minute we began working with Julien, he not only offered exceptional guidance during our initial mentoring session but also delivered immediate results. Our objective was to enhance lead generation and boost conversion rates through ads and Julien played a pivotal role in helping us reach the target. Moreover, as a mentor, he displayed keen attention to detail, unwavering dedication, and provided constant encouragement. Thanks to his generous sharing of skills and knowledge, we now have a high level of confidence in independently managing our advertising campaigns.”
Genevieve Sibbick, Founder, Isla & May
“Julien had great feedback big picture/strategically and could hone in on key areas, such as target audience as well as offer brilliant ideas & recommendations on tactical activations. I have already booked another session as well as recommended him to a fellow founder!! Absolutely outstanding!”
Susan Shelby Clark, Founder, Oz Green Oasis
“Julien was excellent and I cannot thank him enough for helping me. ”
Cel McCuskey, Founder, Tile Easy Australia
“Most company's these days only want to work on 'big' projects with big income, which is out of reach for new and small business. It is fantastic to have support available. I really appreciate this service. ”
Paris Luongo, Founder, Soul to Soul
“Julien is very good. He has a caring attitude toward the clients. He wants to help in the best possible way. ”
Sandy Rozario, Managing Director, Business Easy Network
“It was the perfect amount of time required to make significant progress that really assisted us today as a starting point. ”
Rob Janzer, Managing Director, BX Earth